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Eloueini's first collaboration with fashion designer Issey Miyake was for a retail space in the Galeries Lafayette, a building by Jean Nouvel. Working within the confines of a wedge-shaped space, Eloueini envisioned an installation at the back of the store that would take its cues from Miyake's pleated designs, but consist of something other than the product line.

"It's this folding surface that relates to Miyake's work," Eloueini explains. "The polycarbonate refracts light. So the idea was to have all the clothes—many in flashy colors—reflect in the surface." The wall's complex shape transforms light, color, and shadow into an ever-changing geometric curiosity. Some of the space behind the screen is used for storage, and some as a fitting room. Moving figures behind the translucent material lend a sense of theater to the shop, which opened in December 2004.

See more of Ammar Eloueini's projects in the October issue of ARCHITECT.



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